The buy one get one (BOGO) product bundle is a commerce classic.
In BOGO product bundling, buying one item gets you the same option or a related product for a discounted price or for free. In commerce, BOGO bundling is useful for increasing AOV and getting inventory off shelves.
Pure bundles are combinations of the same product or different products that shoppers can’t buy individually.
This is why pure bundling is best applied when you want to mobilize your slow-moving products.
SquattyPotty, the FDA-approved pooping accessories maker applies this strategy on Invisibrush, their trademarked toilet brush + brush holder set, bundled with a replacement brush.
