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Bundle Additional Option Two

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Additional Option Group 12
Test Group
Shipping Estimator
SizeQuantity FromQuantity ToPrice
S31020$132.00
S33040$143.00
S45060$165.00
S47080$176.00
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Bundle Additional Option Two

1. Buy one get one (BOGO) product bundling: Pella

The buy one get one (BOGO) product bundle is a commerce classic.

In BOGO product bundling, buying one item gets you the same option or a related product for a discounted price or for free. In commerce, BOGO bundling is useful for increasing AOV and getting inventory off shelves.

2. Pure product bundling: Hello Fresh

Pure product bundling is when individual components are only for sale as part of a bundled item. These individual options are not for sale as separate products – you can only purchase them as part of a larger bundle.

Popular meal kit company Hello Fresh provides an example of pure product bundling. Hello Fresh customers don’t buy individual meals. Instead, they buy a meal package – customizable by dietary preferences and the amount of food – and have a bundle of meals delivered