Bundle Additional Option Two
1. Buy one get one (BOGO) product bundling: Pella
The buy one get one (BOGO) product bundle is a commerce classic.
In BOGO product bundling, buying one item gets you the same option or a related product for a discounted price or for free. In commerce, BOGO bundling is useful for increasing AOV and getting inventory off shelves.
2. Pure product bundling: Hello Fresh
Pure product bundling is when individual components are only for sale as part of a bundled item. These individual options are not for sale as separate products – you can only purchase them as part of a larger bundle.
Popular meal kit company Hello Fresh provides an example of pure product bundling. Hello Fresh customers don’t buy individual meals. Instead, they buy a meal package – customizable by dietary preferences and the amount of food – and have a bundle of meals delivered