Bundle Additional Option One
1. Use “pure bundling” for slow movers
Pure bundles are combinations of the same product or different products that shoppers can’t buy individually.
This is why pure bundling is best applied when you want to mobilize your slow-moving products.
SquattyPotty, the FDA-approved pooping accessories maker applies this strategy on Invisibrush, their trademarked toilet brush + brush holder set, bundled with a replacement brush.
2. Move unpopular items with “BOGO” bundle marketing
As per a survey by AMG Strategic Advisors, 93% of customers prefer Buy One Get One (BOGO) bundles.
BOGO pure bundles may come as a multi-pack of defined volume—typically with a popular product at a discount and the less popular one at no cost.
Sometimes this kind of a bundle promotion allows buyers to decide their quantity.
Mixed BOGO bundles are effective for cross-selling products within the same category. In this case, buyers get a different additional product when they buy the bundle.
BOGO bundle types are prevalent, and nearly 7 out of 10 buyers agree it’s their favorite kind of product bundle.
Pro Tip: Offer free shipping discount on BOGO bundles to stop shopping cart abandonment.
This is the promotional bundle strategy that Jigsaw Health uses, offering free-shipping benefit for orders over $89 in the US.
